This is what I look like on a good day.

I'm Anneleen,
and this is my story.

I was born on 8/8/88. A lucky date, according to the Chinese, and I believe that luck follows me throughout my life. Sometimes it only needs a helping hand. 😉
I grew up in a small town near Ghent (Belgium), studied science in high school and got my master’s in philosophy. Throughout my studies, I learned the art of asking great questions and keeping an open mind for all possibilities in life.


After my studies, I worked for ten years as a content developer at a small training enterprise (CUTESolutions). I created training courses (online and offline) on a variety of soft skills, researched behavioral change in-depth and implemented this knowledge in change tracks for large companies such as Deloitte, KBC, Proximus, etc. I also wrote all the proposals for the sales team and branched into marketing as well. 


In 2018 I decided that I needed something ‘more’ in my life. This resulted in starting my own little business as a side project. My side hustle was called ‘sitehustle’, because I mainly designed WordPress websites for entrepreneurs. This was such a breath of fresh air for me! I discovered that I love working with free spirits one-on-one. Help them get their story straight and give them the creative (and sometimes emotional) support they need to build their business.

During the COVID crisis, I got temporarily unemployed, so I decided to work a little on my side hustle. Just for fun. People hired me as their brainstorm buddy to help them pivot during this crisis or asked me to design new content for them. After a couple of months, I gained more and more customers and realized I didn’t want to go back to my regular job. Whoops. :d


So here we are.
I’ve chosen the bigger life for me, so my little side hustle became my full-time hustle!

My favorite customers are the ones who genuinely want to make this world a better place by putting their talents to work. So if you are one of them, feel free to reach out. 🙂

Brag corner

  • If you mix energy, smarts, excellence and fun in to a big bowl, and cook slowly over 3 years of working together, you're still not getting close to my experiences of Anneleen. An amazing person, who adds value, cares and delivers - every time.

    Emlyn Middleton

  • Anneleen is one of the most enthusiastic, curious and energetic Content Professionals I have ever worked with. She instantly connected with the Nature at Work focus of Ozadi, was thorough in research and most creative in coming up with impactful development and learning. More recently I saw how Anneleen instantly appreciated the power of Notadesk and blessed it with great messaging and campaign ideas. I would not hesitate a second to call upon Anneleen again to enjoy her contagious radiation and excellent value add. Keep it up Anneleen, you're exemplar in your working style and a source of inspiration for us all.

    Philip Vanhoutte

  • Anneleen is intelligent, grappig en borrelt over van wijsheid en inzicht. Geen dikdoenerij of windowdressing, van haar hoor je alleen wat werkt en klopt. Ik heb niemand ontmoet met wie het fijner samenwerken was.

    Dajo De Prins

  • Anneleen... how to describe Anneleen... that's a tough cookie... because there's a lot to describe. Creative, positive, smiling, energetic and smart... not only book-smart but the kind of smart you need in your business. The kind of smart that will bring you new and fresh ideas. I've worked with Anneleen for 10 years and she never ceased to surprise me with her ideas, new lay-outs and her wit. The content she created for our training programs was always spot on and defined the style of our trainings and coachings for a great deal.

    Olivier Schalbroeck